Phone Number

(514) 467-1818

Email

info@nouvellevaguestudio.com

Club LaCité

Step into the revitalized digital landscape of Club LaCité: discover a polished website, a seamless online aesthetic, and an enriched social media profile.

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From Outdated to Upgraded: Club LaCité's Digital Evolution

Located on Avenue Park in Montreal, Club LaCité is a three-level fitness facility that emphasizes wellness and community. With features like an outdoor pool, spa/sauna facilities, and a range of fitness classes, it aims for a holistic approach to well-being. However, its digital presence has been outdated, with an old website and inactive social media accounts struggling to attract potential clients.

Recognizing the need for a digital update, Club LaCité assigned Nouvelle Vague Studio the task of not only creating a new website but completely transforming its online presence. The objective was clear: attract new clients by presenting a modern look and actively promoting the variety of offerings. Explore the details of how we revamped their online presence.

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Style Guide Creation

In the initial phase of our project with Club LaCité, we prioritized the establishment of a strong and consistent brand identity. We crafted a comprehensive style guide that encompassed key elements such as color schemes, typography choices and imagery guidelines. This guide ensured that Club LaCité’s brand remained instantly recognizable and cohesive across all digital platforms, reinforcing a modern and energetic image.

Photography for Gym Essence

Recognizing the impact of visuals in conveying a business’s atmosphere, our team collaborated closely with Club LaCité to capture the essence of their gym. Through an immersive photoshoot, we produced a stunning collection of high-quality photographs showcasing the gym’s facilities. These visuals authentically portrayed the dynamic energy that defines Club LaCité.

Squarespace Web Design

Building upon the strong foundation set by the style guide and compelling photography, our team undertook the task of developing Club LaCité’s new website using Squarespace. In this development process, we focused on creating a user-friendly and visually appealing digital hub. The website’s layout was designed with intuition in mind, facilitating seamless navigation and providing easy access to information about the gym’s amenities, class schedules, and membership options. Ensuring full responsiveness, the design guaranteed a positive user experience across various devices.

Website Copywriting & SEO Optimization

Simultaneously, we focused on enhancing the website’s content through strategic copywriting and SEO optimization. Our team conducted in-depth keyword research to align the content with the target audience’s search intent. By optimizing website content, meta-data, and backlink profiles, we aimed to improve online visibility. The goal was to attract potential customers seeking fitness services in Club LaCité’s area.

Facebook & Instagram Management

Understanding the importance of a thriving social media presence, we took charge of Club LaCité’s Facebook and Instagram accounts. Our customized plan involved content creation, strategic posting, and consistent community engagement. By curating visually appealing posts and fostering meaningful interactions, we successfully rebranded their accounts, positioning Club LaCité as an industry authority. The three-month results reflected a substantial increase in account reach, engagement, and impressions, marking a successful revival of their social media presence.

3-MONTH PERFORMANCE SNAPSHOT
Account Reached
+ 0 %
Impressions
+ 0 %
Account Engaged
+ 0 %

Ready to start a project with us?